Customer value & business models
Use Zero-Base AI thinking to challenge the existing offer, route to market and cost to serve. Define the customer outcome before selecting tools.
AI-Powered Growth
AI changes the growth
opportunity. And the
commercial system.
Start with customer value and commercial advantage. Redesign the offer, the buying experience and the way your teams work, then build the capabilities to deliver.
Commercial intelligence & decisions
Combine customer and market intelligence with predictive use cases such as pricing, demand forecasting, marketing effectiveness and account prioritisation.
LLMs, assistants & agents
Redesign research, account preparation, content, qualification and customer support workflows. Define permissions, source checks, escalation and the decisions people retain.
AI-mediated buying
Prepare your offer, evidence and digital presence for customers who use AI to discover, compare and shortlist suppliers, including SEO, GEO and agent-accessible information.
Readiness, economics & adoption
Assess data, integration, capabilities and total cost. Agree a baseline, a bounded pilot, value measures and a stop rule; lead adoption alongside the team.
The Zero-Base AI Revenue Canvas
What would you design
if you started today?
Challenge the inherited workflow before accelerating it. Examine customer value, buying decisions, the route to revenue, the work people and AI should do, and the economics of the resulting model.
The starting offer is the AI Revenue Readiness & Value Review: choose a commercial opportunity, assess readiness and value, and define a first test with an owner, measures and a stop rule.
Discuss an AI growth opportunityPutting the thinking into practice
Clear for people.
Usable by their agents.
This site exposes readable service information and the same Revenue Diagnostic through a documented, read-only interface. An assistant can retrieve the questions and compare a visitor’s supplied answers without submitting an enquiry or storing their assessment.
The assessment suggests a starting hypothesis. Enquiries remain a deliberate action by the visitor.
How the agent interface works
A commercial case for AI
Which customer outcome
should AI improve?
Describe the value you want to create or the decision you need to make. We will explore whether a focused AI value review is the right starting point.
Discuss an AI opportunity