Could you brief someone to build an AI-powered commercial machine?
Six connected commercial stages, an eight-point commissioning brief and the economics to test before investing in AI agents.
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Commercial growth.
A sharper perspective.
Commercial decisions before technology decisions. Practical thinking on profitable growth, customer relationships and AI.
Zero-Base AI: What business would you build today?
Start with the ideal customer relationship. Use Zero-Base AI to rethink offers, business models and commercial organisation for profitable revenue growth.
Read the guideWhere should you start when growth slows?
A practical way to separate symptoms from constraints, choose the right evidence and decide where to intervene first.
Read the guideYour pipeline is not the buyer journey!
What the CRM shows, what buyers have already decided, and why commercial leadership needs to look beyond the sales process.
Read the guideAI is becoming the customer interface
The commercial implications when AI helps customers discover, assess and choose suppliers.
Read the guideIs your company ready to sell through AI?
Can an AI understand your offer, find credible evidence and help a customer make an informed decision?
Read the guideA useful monthly perspective
The blossomator
Commercial Growth Brief.
Three useful ideas. One commercial question. One practical test. On growth and the business implications of AI.
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